Sony- VAIO

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VAIO (/ˈvaɪ.oʊ/)

Is a sub-brand used for many of Sony‘s computer products. The branding was created by Timothy Hanley to distinguish items that integrate consumer audio and video with conventional computing products.

Sony-Vaio-Logo

The VAIO logo also represents the integration of analog and digital technology with the ‘VA’ representing an analog wave and the ‘IO’ representing a digital binary code.

 

More on hidden meanings in logos here.

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