Sony- VAIO

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VAIO (/ˈvaɪ.oʊ/)

Is a sub-brand used for many of Sony‘s computer products. The branding was created by Timothy Hanley to distinguish items that integrate consumer audio and video with conventional computing products.


The VAIO logo also represents the integration of analog and digital technology with the ‘VA’ representing an analog wave and the ‘IO’ representing a digital binary code.


More on hidden meanings in logos here.

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